Proteksi itu Seksi

A campaign project led by Yayasan Tabu Indonesia Berdaya, funded by the Bill and Melinda Gates Foundation through the 2022 Ingenuity Fund's '120 under 40' initiative

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Focuses on promoting the use and importance of contraceptive methods, particularly condom, to Indonesian youths in a mission towards a more well-informed community

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Brand identity, including logo, illustrations and collaterals are designed by Bai